1- IT MAKES BUSINESS SENSE

Between 2002 and 2015, the global market for creative goods – has more than doubled in size.

2- IT MAKES GOOD LEADERS AND TEAMS

Creative leaders and teams have the dexterity to connect with customers in imaginative ways and operate with the speed and flexibility for twenty-first-century success.

3- CREATIVITY IS GOOD FOR SUSTAINABILITY

The creative economy has the power to influence and inspire present and future generations to protect our planet, people, cultures, and natural resources and contribute to increased sustainable development.

4- I T'S CRUCIAL TO THE FUTURE OF WORK AS WE KNOW IT

Creativity, innovation, and ideation will be critical skills for the workforce of the future to prepare us all to adapt to a future of symbiotic working with technology.

5- IT IS ABOUT PEOPLE

As Klaus Schwab, founder of the World Economic Forum, writes, "I am convinced of one thing—that in the future, talent, more than capital, will represent the critical factor of production."