About the Program

Creative Solutions, Ithra’s immersive design residency program, is a one of a kind four-month immersive design and storytelling residency and incubator with a singular focus on utilizing immersive technologies such as augmented reality (AR), virtual reality (VR), mixed reality (MR), immersive audio and haptics.

Throughout the course of Creative Solutions, residents will tap into the creative process and learn the entrepreneurial, technical and storytelling foundations of XR technologies developed by Ithra’s Idea Lab.

Residents will be guided by global experts in immersive tech, culminating in the production of working prototypes. At the end of the program, residents will showcase their prototypes in a private exhibition, targeting investors and industry professionals, with the goal of fostering long term connection, collaboration and future business ventures. 

Objectives

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  • To create a body of original, marketable content utilizing immersive technologies
  • To enrich the immersive reality ecosystem in the Kingdom of Saudi Arabia
  • To support individuals in developing their technical and entrepreneurial skills in the world of immersive technology

 

Residents of the program will undergo

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  •  XR related masterclasses
  •  Entrepreneurial skills Development and Technical (Game engine) Skill development
  • Mentorship with experts
  • Engagement with strategic networks
  • Access to tools, knowledge and lab infrastructure of the Idea Lab
  • Opportunities to pitch ideas to potential investors and collaborators
  • Finalists will receive funds, along with immersive tech mentorship to further develop their projects into working prototypes, which will be showcased in a private exhibition at the end of the program. Investors and industry professionals will be in attendance, to promote networking opportunities.

Target Audience

Filmmakers

Filmmakers

Multimedia designers

Multimedia designers

Game designers

Game designers

Graphic designers

Graphic designers

Animators

Animators

Artists

Artists

Architects

Architects

Writers

Writers

Musicians

Musicians

UX designers

UX designers

Entrepreneurs

Entrepreneurs

Advisory Committee

Simon Benson

Simon Benson

Amy Peck

Amy Peck

Deborah Carberry

Deborah Carberry

Contributors

Over The Years

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