With an ambitious goal and a promising vision, readers gathered under one banner with like-minded bibliophiles to launch the Reading Enrichment Program (iRead) in 2013, with the aim of spreading the culture of reading and celebrating knowledge in society. From the start, it provided qualitative cultural programs that promote reading and Arabic language cultural production as well as contributed to raising awareness and instilling key reading concepts such as curiosity. The program is based on the central role of reading as one of the most important means of knowledge enrichment for future generations, and of achieving the goal of inspiring and developing young men and women by 2030.
The program consists of the iRead competition, the successful cornerstone from which the program was launched and which has seen more than 125,000 students from across the Kingdom and the Arab world participate since its inception.
The competition has expanded to include a number of public cultural events such as the Kutubiya Book Exchange, iRead Travels, the Reading Marathon, book signings, intensive workshops and discussion forums, as well as cultural content publishing through the program's webpage and multiple media platforms.
Who is the next Reader of the Arab World ?
iRead is an annual competition that targets students and teachers in the Arab world, to choose the Reader of the Year through a competitive event that delves into developing the participants’ skills in terms of research, reading, writing, editing, publishing, and public speaking.
iRead competition proved that the new generation is moving towards a culture that entails excitement and creativity.
iRead gave us a chance to express our thoughts even when they could be controversial. This experience is enriching for all readers.
A reader should be dated as before the iRead era, because certainly something happens after that.
iRead Program was a quantum leap in my life. It gave me a new beginning to live another life.
When I was invited to participate at the program, I was eager to participate, not because I want you to listen to me, but rather I would like to listen to you, to the new generation: the promise of tomorrow.
Prior to the iRead program, I was reading in specific fields only. But the program broadened my perceptions and my areas of reading.
iRead is a long-lasting experience, I wish to copy it in all the capitals of the Arab world.
iRead opens new horizons.
Dr. Mubarak Al-Khaldi
iRead program is a great success nationally and regionally.