Ithra Creativity Season 2021 is back under the theme "Tools"







Tanween: Tools

Like “Disruption”, “Play” and “The New Next” before it, this year’s theme “Tools” will explore an aspect of the creative process and tap into how cultural and creative industries continue to innovate and steer the future of the creative economy – highlighting the tools at their disposal.

From the first stone hammer to modern-day technology, tools enable our creativity to shape our world. From hand and head tools to digital and physical tools, and abstract and real toolsets, Tanween 2021 explores the role Tools have in our creative process and industries and crafting our creativity for the future.

Date: October 27, 2021 – November 13, 2021

“Work with whatever tools you may have at your command, and better tools will be found as you go along.” - George Herbert, poet.

Why Tanween?

Tanween Moment

Join us for Ithra’s unique Tanween 2021 moments. We will use drones that present interactive experiences between audiences and the drones; to create pictures and shapes in the sky through words written in light, and views and texts that can be moved around by controlling drones around Ithra. 

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Tanween Moment

Networkng & Creative Careers

Get social, expand your circle and connect at Tanween. Meet with peers, mentors, and professionals to build your network of connections at our meet-up events. The future is creative, arm yourself with the tools to succeed and carve your path forward with our Tanween Creative Careers program.

Networkng & Creative Careers




Chris Edwards

"This is about creating a cultural expansion. To connect with other people and benefit from collaborating together to spark a new level of creativity."


Banan Al Yaquby

"If we elevate, create and nurture design thinkers, we are going to really move forward and evolve design in the region."


Mark Mon-Williams

"Amazing! What a fantastic resource. Reflecting on what has happened in the past, but also looking to the future to understand how we can make the world a better place for the next generation."


Tarek Atrissi

"Tanween, a manifestation of Ithra’s mission, is a platform connecting the young generation of creatives in Saudi."


John Anderson

"The thing to get to the next thing."


Anand Vengurlekar

"An incredible groundswell of creativity and excitement. There is a creativity here that has not been tapped. I think there is a huge opportunity to unleash it!"


Shouq Al-Marzook

"There are no limits to what our youth can do today. It is mind blowing!"


Tanween Over The Years

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