PLAY - A Catalyst for Innovation
“combinatory or associative play seems to be the essential feature in productive thought,”
10 October 2019
About Ithra
The world is evolving, transforming and changing, and Saudi Arabia is changing at an even more rapid pace. At the King Abdulaziz Center for World Culture (Ithra), we see human potential as the greatest source of change. This is why we are focused on accelerating that potential through encouraging creativity, inspiring minds, and empowering talent.
