• The registration is open for Saudi-registered SMEs.
• The content of the submitted project must address topics related to the local or Arabic culture.
• The main language of the project must be classical Arabic or the colloquial dialect (plain), except for the translation track, such as in translating books from Arabic to other languages.
• The winning projects must be implemented in the Kingdom of Saudi Arabia and aimed primarily at the local audience.
• The project timeline should not exceed 18 months and documentation records will be required during the project’s implementing phase in addition to the final product at the end.
• To provide more opportunities to content creators and cultural institutions, applicants can submit two projects in any track; each project must be submitted in a separate application and under a different email address.
• Projects should be submitted by filling out the application form via the registration portal on the track page. Projects submitted via email will not be accepted.
• The estimated cost of the project must be within the limits of the grant and allocated to cover the costs of completing the project, excluding retroactive costs.
• Aramco board members and administrators, Ithra employees, jury members, and program advisors are not allowed to participate.
• Those who have received two consecutive grants are not eligible to participate unless two cycles have passed after the last grant.

The awarded projects and their representatives will be announced on Ithra website and social media platforms. An email will also be sent to applicants whose projects were not selected.

Ithra will draft a contract for the winners to sign after they are selected for the award. The contract will also include start and end dates, award value, budget details, financial requirements, payment schedule, general provisions, implementation method and amendments, and required reports and project results.

Subject matter experts and specialists will be appointed as consultants to provide intellectual, creative and technical support and guidance prior to signing the contract and throughout the project implementation period until final delivery.

By emailing us at: Content.initiative@ithra.com

The portfolio contains a description of the institution, its specialty, and a collection of previous projects that showcase the institution’s qualifications and ability to accomplish the needed requirements.

Project applications are accepted regardless of age or years of experience.

Yes, it is important that the team be qualified and have sufficient skills to complete the submitted project.

Yes. To give more opportunities to creators and cultural institutions, the applicant can participate with two projects, and each submission must be submitted with a separate email.

You can reach out to companies or organizations regarding the submitted project, and explain the terms of the program. If you do not intend to register your own institution, you can search and work with organizations that produce content that matches your project.

Because one of the stated goals of the program is to stimulate the content creation sector in the Kingdom, which means supporting its institutions. The program also requires financial reports that are only accepted from registered institutions.

No, there is a list of suggested institutions. If you do not intend to register your own entity, you can reach out and cooperate with institutions that produce content suitable for your project and pitch, and the apply to the initiative through them.

Application is available at the beginning of each calendar year from January to April and is announced on the Ithra website and its official social media platforms.

No, there is no specific number of winners in each category.

The grant will be divided into payments for each phase. Each payment will be processed prior to the designated phase according to the project timetable. After submitting the phase deliverables, receipts and invoices will be needed to prove spending of the payment for the stage completed.

It is what your project will add to the target audience and the impact it will have in enriching culture and Arabic content.

The project owner, provided that the project is completed according to Ithra’s directions and after the project is fully delivered according to the agreement.

The advisor is an expert in their field, and their role begins after a project wins. They work on assuring the quality of work and its compliance with the sponsorship agreement signed with Ithra.

If the team lacks experience in one of the areas related to the project, they can seek help from the advisor to assure the quality of their plans.

After the submissions deadline passes, applications that are incomplete or lack supporting forms and attachments will be excluded immediately. Ithra will not contact applicants to inform them of missing documents in their application.

Grants are provided exclusively to Saudi institutions. The project representative must be a Saudi or a resident, and will not be disqualified if they are abroad for a short period of time.

The Ithra Content Initiative provides either full or partial grants. Therefore, the total value of the project may exceed the announced value, but the value provided by Ithra must remain within the declared budget for each track.

The samples must be from the same project submitted. Grants are provided to complete the implementation of projects, and there must be partial implementation through which the project can be evaluated. Attaching similar samples may support the communication of the idea and direction of the project in its final form.

A letter of commitment is a document that clarifies the commitment of a guest to attend and participate in a podcast episode in which he will be hosted in. The letter must clarify the information of both parties (the guest and the institution) and the guest’s agreement to appear and participate in the podcast.

No, there is not.

To nurture local content creation, as well as empower talent and provide diverse opportunities in the cultural and creative sectors in the Kingdom.

In cooperation with the Cultural Development Fund, the Ithra Content Initiative provides support to Saudi cultural institutions in Arabic content creation projects, through financial, advisory and marketing support.

The Ithra Content Initiative provides either full or partial grants. Therefore, the total value of the project may exceed the announced value, but the value provided by Ithra must remain within the declared budget for each track.

Production grant: The project is in the early stages of preparation and the first stage (pre-production) has not yet been completed.
Post-production grant: The project has completed the content preparation and production phases, and the final stages of the project remain ahead.
 

“Edited scenes” means a video clip that has been edited and is no less than two minutes in length. In addition to the video clip, inclusion of a storyboard is required to understand the entire story in sequence.

 Yes, you have an opportunity to apply and be accepted.

Unspecified. It is necessary to provide a bio of the director and producer and examples of their previous work that illustrate their capabilities.

It is necessary that the project reflect the local Arab culture, and there is no rule against incorporating different musical instruments.

At least one sample video or audio clip of the submitted project (one episode only) must be submitted.

The grant will be divided into payments for each phase. Each payment will be processed prior to the designated phase according to the project timetable. After submitting the phase deliverables, receipts and invoices will be needed to process the payment of each phase.