Creative Solutions is a yearly thematic innovation program that invites professionals in art, science, and technology in an open call to develop viable solutions using XR technologies such as augmented reality (AR), virtual reality (VR), mixed reality (MR), immersive audio and haptics. Participants of the Creative Solutions program will follow the ideation process developed by the Idea Lab (Design thinking, Co-creation, Open innovation) and are guided by experts and mentors in creativity and innovation throughout the journey from an idea to a final prototype.
To enrich creative content, experiences and marketable solutions.
To build an immersive tech ecosystem of innovators that support the growth of the creative economy in the Kingdom of Saudi Arabia.
Support professional skills development.
To promote knowledge sharing development.
Open Call: (February 1, 2023 - April 26, 2023)
Selection process:(April 13 – May 18, 2023)
Masterclasses (June 2, 2023 – August 12, 2023)
Pitching Day (August 26, 2023)
Development Phase(September 4, 2023 – December 21, 2023)
After your application has been received, it will be analyzed and, if needed, a phone call might be arranged to discuss your application.
Will masterclasses be virtual or does it require physical attendance?
The participants will be able to choose if they will attend the masterclasses in person or virtually. The Creative Solutions program is designed to be delivered in a hybrid set up. For those who still want to come to the masterclass, if they are occurring physically at the Ithra Center, then the program will cover the costs.