With treasured partnerships, creativity and innovation blend to form a new social dimension in the newest edition of the Tanween 2021 Creativity Season. The King Abdulaziz Center for World Culture (Ithra) has set its eyes on making creativity a societal tool, strengthening its intellectual maps to achieve its goals with its newest innovation partner, Schlumberger, with the objective of delving into the essence of creative production and follow the innovation compass towards the creative industry which crystallized in the Tanween Creativity Season.
Schlumberger never bid farewell to the black gold (oil) but rather continued to innovate in sustainable development through its strategic partnerships leveraging its unique technology innovation expertise and collaboration spirit through strategic partnerships.
On the basis of this partnership, Abdullah Al Rashed, Director of Ithra, has expressed his optimism: “Ithra ignites cultural curiosity, stimulates knowledge and inspires creativity through the power of ideas.”
Unleashing creativity wasn’t a coincidence, as Schlumberger joins forces with Ithra to multiply its creative individuals and institutions, especially those who have unlimited capabilities.
Societal thinking, developmental impact and development of competence are common features of Ithra and Schlumberger. In light of their unique features, we find them pushing for social and cultural change. Ziad Jeha, Managing Director of Schlumberger in Saudi Arabia and Bahrain has reflected on its history, adding: ““The Schlumberger brothers invented Wireline logging back in 1927. On Oct 03, 1941, the first log was recorded in Saudi, near Dammam. Since then, Schlumberger has been striving to be the innovation partner of choice to invest and unlock the massive potential of the Oil and Gas sector in Saudi and bring its contribution to the success of the Kingdom. As a proud innovation partner of Ithra’s flagship creativity festival Tanween, we pursue our commitment to have a positive impact on the communities where we live and work”.
In line with its mission, Schlumberger is the world’s leading provider of digital solutions and innovative technologies for the global energy industry, with a prominent presence in the Kingdom of Saudi Arabia for more than 80 years. It has established itself as a local partner for Ithra’s parent company Saudi Armaco, through talent development and local impact in light of a comprehensive ecosystem, including scientific research and manufacturing for exploration and production technology solutions. It is the first company to establish a world class manufacturing center in King Salman Energy City (SPARK), which supports the Total Value-Added Program within Saudi Arabia to promote economic growth.
It is an integrative system with a holistic framework presented by Ithra and Schlumberger, with the aim of forming a visual, readable and audible message that echoes through societies thirsty for stimulating creativity. Ithra also reinforces the position of human potential as the greatest source of change. It relies on accelerating these capabilities by encouraging creativity, inspiring minds and empowering talents. Since 2018, the Tanween Creativity Season has stimulated, inspired and prepared a new generation of innovators to become leaders of a new creative tomorrow, opening its arms to more than 170,000 visitors from the Kingdom and the world in its four seasons.
To view the website: www.slb.com
By Sumiah Al-Ismail
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