Yasser Alhumaikani is a multidisciplinary designer and brand identity expert with over two decades of experience. Since founding YaStudio in 2003, he has established himself as a leading figure in brand identity development, spearheading projects for renowned Saudi companies and iconic brands across more than 25 business sectors.

Yasser has left his mark on numerous high-profile brands, including Bahri Company, Ibrahim Alqurashi, Dkhoon Alemiratia, NasJet Airlines, Awfad Hotel, Drs Lounge Clinics, Suhail, Lusin and Wagyu Restaurants. Beyond his client work, Yasser has founded several creative platforms: SaudiStudios, a platform facilitating access to Saudi creative entities, and BeSaudi, a series of creative events uniting professionals from various specialties across multiple Saudi cities.

Yasser actively contributes to the design community through speaking engagements and creative project evaluations at various events. Additionally, he serves as an advisory member at the College of Design at Princess Noura University and the College of Design and Architecture at Dar Al Uloom University.

Yasser's work is characterized by simplicity, dynamism, authenticity and timelessness. He continually seeks innovative approaches to push the boundaries of design, aiming to create brand identities that remain effective and impactful for years to come.

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