Design for the 90%: Tanween Challenges Dialogue

This panel brings together Tanween Challenges’ production partners to reflect on a crucial question in contemporary design: Who are we designing for? Too often, products and systems are created to serve the top 10% of users, overlooking the diverse needs, abilities and circumstances of the majority. Through exemplary projects from Tanween Challenges, this session highlights how inclusive and human-centered approaches can redefine innovation, ensuring that design serves everyone, not just a privileged few. By championing empathy, accessibility and equity, this panel invites designers to reimagine their role as catalysts for meaningful, real-world impact.