From the Lab Exhibition

This exhibition celebrates a year’s harvest of design and innovation from Ithra’s Idea Lab. Visitors are introduced to the creative process in all its stages: starting with sketches and prototypes, passing through the challenges of design and implementation, and culminating in the final product or work. It also highlights experiments that never saw the light, yet serve as a compass guiding us toward new ways of thinking and inspiring us to develop our path with fresh ideas.

The Lab is accompanied by interactive experiences that allow visitors to dive into the creative design journey.