Ithra Creativity Season 2021 is back under the theme

Crafting Creativity



30

Talks

10

Masterclasses

7

Workshops

4

Experience

FOUR CREATIVE TRACKS FOR ENRICHING WEEKENDS

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With eyes set on the future, final-year students, recent graduates, or early careerists are invited to join us.

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Risk-taking creatives and change-making innovators take you through the tools and technologies revolutionizing businesses.

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Explore how the evolving role of design creates an impact on both business and culture across two days.

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This one’s for the architects and designers of tomorrow. We’ll explore the tools needed for innovators.

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The Tanween Tools workshops offer skills-development sessions designed to unlock an innovative new you as you discover smart new strategies for creative success.

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Learn from the masters of innovation and creativity. Gain knowledge first-hand from creative leaders in intimate, engaging sessions.

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Knowledge is the accumulation of experiences but while information is widely accessible today, seek the wisdom behind the method.

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No Tanween would be complete without offerings in music, art, live performances, and interactive installations set to inspire creativity.

THIS IS TANWEEN

Like “Disruption”, “Play” and “The New Next” before it, this year’s theme “Tools” will explore an aspect of the creative process and tap into how cultural and creative industries continue to innovate and steer the future of the creative economy – highlighting the tools at their disposal.


From the first stone hammer to modern-day technology, tools enable our creativity to shape our world. From hand and head tools to digital and physical tools, and abstract and real toolsets, Tanween 2021 explores the role Tools have in our creative process and industries and crafting our creativity for the future.


Date: October 27, 2021 – November 13, 2021

“Work with whatever tools you may have at your command, and better tools will be found as you go along.” - George Herbert, poet.


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Why Tanween?

Inspiration and innovation through creativity and collaboration.


Tanweenmoment

Join us for Ithra’s unique Tanween 2021 moments. We will use drones that present interactive experiences between audiences and the drones; to create pictures and shapes in the sky through words written in light, and views and texts that can be moved around by controlling drones around Ithra. There will be more than 1,500 people and 300 drones, where we will produce the first light images created by humans and drones working together. Share the experience with us, and be part of our Tanween moment!


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Get social, expand your circle and connect at Tanween. Meet with peers, mentors, and professionals to build your network of connections at our meet-up events. The future is creative, arm yourself with the tools to succeed and carve your path forward with our Tanween Creative Careers program.




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No Tanween would be complete without offerings in music, art, live performances, and interactive installations set to inspire creativity. Ithra’s Great Hall will become the hub for Tanween in 2021. With its copper walls and star-lit ceiling, the space will provide an auditorium to host professionals devoted to giving back, six demonstration zones to recycle, 3D-print, materialize and visualize.


Tanweenmoment

Meet the best and brightest up-and-coming talent in the creative industries at Tanween. From the innovators behind startups to the creatives behind tomorrow’s biggest ideas, join as a mentor to discover game-changers in the making and the engines growing the future’s ecosystem.


Speakers

Sougwen Chung

Sougwen Chung

Artist and Researcher

Arthur Mamou-Mani

Arthur Mamou-Mani

Architect, founder of Mamou-Mani Architecture

Ahmad Konash

Ahmad Konash

Architect

Moderator - Tariq Khawaji

Moderator - Tariq Khawaji

Cultural Advisor at Ithra

Panellist- Nora Aldabal

Panellist- Nora Aldabal

Arts and Creative Planning Director at the Royal Comission of AlUla

Panellist - Alia AlShamsi

Panellist - Alia AlShamsi

Acting as Cutlural Programming Manager at Louvre Abu Dhabi

Panellist - Dr. Maha Alsenan

Panellist - Dr. Maha Alsenan

Saudi Shura Concil Member

Chris Leptokaridis

Chris Leptokaridis

Technical, Marketing, and Strategy Director of Saudi Readymix

Pascal Zoghbi

Pascal Zoghbi

Founder, Designer and Educator

Ryoko Iwase

Ryoko Iwase

President of Studio Iwase, and Assistant Professor

Toshikatsu Kiuchi

Toshikatsu Kiuchi

President of the Toshikatsu Kiuchi Architect Office

Jeroen van der Most

Jeroen van der Most

Creates art with data, algorithms, and artificial intelligence

Kozo Kadowaki

Kozo Kadowaki

Architect and Architectural Theorist

Taekyeom Lee

Taekyeom Lee

Educator, researcher and multidisciplinary designer

Chris Law

Chris Law

Multidisciplinary designer

Khayra Bundakji

Khayra Bundakji

Personal branding coach, life coach and marketing consultant

Keynote speaker - Fatmah Alrashid

Keynote speaker - Fatmah Alrashid

Head of Strategy and Partnerships at Ithra

Abdulaziz Alobaid

Abdulaziz Alobaid

Saudi car designer and the Founder of FAIIIDA Design and Innovation Firm

Ghadi Ali

Ghadi Ali

Founder & CEO of the Saudi International Fashion Council

Bayan AlSadiq

Bayan AlSadiq

CEO of Bayan Alsadiq for Photography

Dr. Ahmed Kassab

Dr. Ahmed Kassab

CEO, Lecturer Effat University and vice-president Industrial Design Division Saudi Umran Society

Sarah Alashri

Sarah Alashri

Visual Artist and Curator

Munirah Altheeb

Munirah Altheeb

Project Manager

Abdulla Binhindi

Abdulla Binhindi

Partner and Founder Company/Institution: Shepherd Studio, Toyio

Nawaf Al-Nassar

Nawaf Al-Nassar

Member of the Saudi Art Council and the Barakat Trust, and serves on the educational committee

Mohammed AL Mashharawi

Mohammed AL Mashharawi

ArchiNet Founder

Laian Abussaud

Laian Abussaud

Architect with multidisciplinary design skills

Dina Haddadin

Dina Haddadin

Multidisciplinary visual artist

Dr. Kristof Crolla

Dr. Kristof Crolla

Associate Professor, Programme Director, and Architect

Jou Pabalate

Jou Pabalate

Creative content strategist

Julia Lohmann

Julia Lohmann

Multidisciplinary designer

Emine Bushra Muti

Emine Bushra Muti

Design talk program manager

Mayadah Yahya

Mayadah Yahya

Co founder of ArchiNet

Obaid Al-Jobaly

Obaid Al-Jobaly

Design walk program manager

Bader AlQasm

Bader AlQasm

Articles program manager

Faisal AlOhali

Faisal AlOhali

Founder of AlOhali Architects

Dr. Huda AbiFares

Dr. Huda AbiFares

Founding Director

Dana AlAmri

Dana AlAmri

Architect and Co-founder of Watad Studio

Lujain Alatiq

Lujain Alatiq

Architect

Sarah AlMaddah

Sarah AlMaddah

Architect, Artist, and Potter born

Lama Dardas

Lama Dardas

Architecture Student

Tala Saleh

Tala Saleh

Studio Upstairs founder, author and NUQAT Cofounder

Lujain Abulfaraj

Lujain Abulfaraj

Founder of Akwan, Co-founder of Twothirds Design Studio and Creative

Testimonials

Chris Edwards

“This is about creating a cultural expansion. To connect with other people and benefit from collaborating together to spark a new level of creativity.”

Banan Al Yaquby

“If we elevate, create and nurture design thinkers, we are going to really move forward and evolve design in the region.”

Mark Mon-Williams

“Amazing! What a fantastic resource. Reflecting on what has happened in the past, but also looking to the future to understand how we can make the world a better place for the next generation.”

Tarek Atrissi

“Tanween, a manifestation of Ithra’s mission, is a platform connecting the young generation of creatives in Saudi.”

John Anderson

“The thing to get to the next thing.”

Anand Vengurlekar

“An incredible groundswell of creativity and excitement. There is a creativity here that has not been tapped. I think there is a huge opportunity to unleash it!”

Shouq Al-Marzook

“There are no limits to what our youth can do today. It is mind blowing!”