Like “Disruption”, “Play” and “The New Next” before it, this year’s theme “Tools” will explore an aspect of the creative process and tap into how cultural and creative industries continue to innovate and steer the future of the creative economy – highlighting the tools at their disposal.
From the first stone hammer to modern-day technology, tools enable our creativity to shape our world. From hand and head tools to digital and physical tools, and abstract and real toolsets, Tanween 2021 explores the role Tools have in our creative process and industries and crafting our creativity for the future.
Date: October 27, 2021 – November 13, 2021
“Work with whatever tools you may have at your command, and better tools will be found as you go along.” - George Herbert, poet.
CEO, lecturer and vice-president Company/Institution: United Industries Company, Effat University, Saudi Umran Society
Member of the Saudi Art Council and the Barakat Trust, and serves on the educational committee
A self-driven, detail-oriented creative designer with a strong business and entrepreneurial spirit
“This is about creating a cultural expansion. To connect with other people and benefit from collaborating together to spark a new level of creativity.”
“If we elevate, create and nurture design thinkers, we are going to really move forward and evolve design in the region.”
“Amazing! What a fantastic resource. Reflecting on what has happened in the past, but also looking to the future to understand how we can make the world a better place for the next generation.”
“Tanween, a manifestation of Ithra’s mission, is a platform connecting the young generation of creatives in Saudi.”
“The thing to get to the next thing.”
“An incredible groundswell of creativity and excitement. There is a creativity here that has not been tapped. I think there is a huge opportunity to unleash it!”
“There are no limits to what our youth can do today. It is mind blowing!”