We are closed and will open at Tomorrow 09:00 am
Course Brief Description:
Throughout this three-day masterclass, artists, designers, marketers, and those who are invested in the advertising industry are welcom to dive into the world of poster design. Beginning with an introduction to the history of poster design, exploring different poster styles ranging from classic illustrated poster designs to Swiss international poster designers, and looking at the most influential contemporary poster designers that shaped graphic design practice. Nevertheless, within this course, participants will obtain a perspective on the power of political and social posters. However, the focus of the course will be maintained on the cultural sector of poster design.
While the design principles of poster design will be carefully studied, they will be further explored with a practical assignment. Throughout this assignment, participants will be encouraged to expressively and artistically integrate typography into the composition. Furthermore, this course will also focus on the bilinguality of graphic design, thus the typographic integration of the Latin and Arabic scripts will be explored in the context of poster design. Moreover, the practical challenges of bilingual communication will also be addressed. These challenges include layout design, selecting compatible fonts, and maintaining a balanced and well designed graphic composition while communicating in two languages.
Recommended for:
Graphic Designers (students and/or Professionals), Designers, poster design enthusiasts, and creative profiles. visual artists. Participant’s experience: Intermediate / Advanced knowledge in design.