Future Forcasting: Envision the Future to Grow your Creative business

Course Brief / Description:

This intensive course will focus on future forecasting, a crucial skill to develop for designers and entrepreneurs. Furthermore, it allows participants to know how to create designs, products, and businesses adapt to changes. Nevertheless, it additionally helps to achieve product and business sustainability. Through exercises and dialogue on the value of future forecasting, trend analysis, innovation and sustainability in the field of design, the participants will get a great understanding of the importance of future forecasting. During the course, designers, entrepreneurs, inventors and innovators, creatives or anyone interested in future forecasting will enjoy understanding the aspects and future forecasting techniques, self-analysis to explore their skillset in term of future forecasting.
Furthermore, this course will envision the future by using innovation strategies and methods on designs, products, and businesses based on the guidance of the facilitator.                                          

Learning Objectives:

  • Introducing the basics of future forecasting.
  • Demonstrating the value of future forecasting.
  • Exploring innovation strategies and tools.

Learning Outcomes:

  • To understand the key terminologies of future forecasting, trend analysis, innovation and sustainability and explore their value in shaping the future of design, and creative entrepreneurship.
  • To explore various future forecasting tools.
  • To communicate the analysis with team members in order to learn how to rationalize the irrational.                            
  • To understand one’s personal perception of future forecasting and how it contributions to their skills.

Tangible Outcome: each participant will receive a glossary, as well as a worksheet of the tools that they will use during the session.


Ruba Alkhaldi

Ruba Alkhaldi is an Innovation Strategist specialized in design and brand innovation. As a Multidisciplinary in design, she specializes in Interior Architecture and industrial design. Nevertheless, she is also an Academic Lecturer in the Industrial Design Department at Imam Abdulrahman Bin Faisal University. In regards to her academic career, Alkhaldi attained her Bachelor’s degree in Interior Architecture Engineering from Dammam University in Saudi Arabia and her Master’s degree in Design Strategy and Innovation from Brunel University London in the United Kingdom.

Ruba Alkhaldi

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