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This intensive course will focus on future forecasting, a crucial skill to develop for designers and entrepreneurs. Furthermore, it allows participants to know how to create designs, products, and businesses adapt to changes. Nevertheless, it additionally helps to achieve product and business sustainability. Through exercises and dialogue on the value of future forecasting, trend analysis, innovation and sustainability in the field of design, the participants will get a great understanding of the importance of future forecasting. During the course, designers, entrepreneurs, inventors and innovators, creatives or anyone interested in future forecasting will enjoy understanding the aspects and future forecasting techniques, self-analysis to explore their skillset in term of future forecasting.
Furthermore, this course will envision the future by using innovation strategies and methods on designs, products, and businesses based on the guidance of the facilitator.
Tangible Outcome: each participant will receive a glossary, as well as a worksheet of the tools that they will use during the session.
Ruba Alkhaldi is an Innovation Strategist specialized in design and brand innovation. As a Multidisciplinary in design, she specializes in Interior Architecture and industrial design. Nevertheless, she is also an Academic Lecturer in the Industrial Design Department at Imam Abdulrahman Bin Faisal University. In regards to her academic career, Alkhaldi attained her Bachelor’s degree in Interior Architecture Engineering from Dammam University in Saudi Arabia and her Master’s degree in Design Strategy and Innovation from Brunel University London in the United Kingdom.