Course Brief / Description:

Content creators and screenwriters who focus on combining local and international identities, educators, social media influencers, and marketers are welcome to join this three-day course. 
The roles and functions of creative narration in culture, social communication, and art are varied, which shows how we perceive stories in different ways. As people from different countries, we perceive the stories from our cultural background.
The journey of a hero: While creating the story's main protagonists, we unconsciously use established archetypes as tools to build an exciting journey. To make characters real, it's crucial to develop credibility of their emotions and actions.
This course will show participants the role of emotions in the storytelling structure and building a context that has a message.
This course will draw the essence for you and will talk about building a script ladder. Participants will identify narrative structures and models of constructing stories.


Learning Objectives:

The course's goal is to develop skills in understanding and creating stories; identify the cinematic narrative, historical and cultural background; develop the craft of making a hero; and create and weave the story to keep the audience’s attention.


Learning Outcomes:

  • To demonstrate the meaning of stories and general feeling of cultural storytelling.
  • To emphasis on cinematic narrative and genres 
  • To develop goals and backgrounds of participants own unique heroes.
  • To gain useful tricks to hook the audience’s attention through using step-by-step narrations.
  • To learn how stories are structured.
  • To differentiate cultural, historical, and scientific approaches to storytelling itself.
  • To understand and identify the twelve brand archetypes in advertising.
  • To acknowledge patterns, as well as the language of animated movies and how they differ from feature and series.
  • To distinguish different techniques and mechanics of TV/streaming series and why they are so popular currently.
  • This course encourages the participants to ask questions and give their own examples of the structures through discussions.




Maria Pawlikowska

Maria Pawlikowska’s expertise lies in movies with 35 years of passion in the film industry, both professionally and privately. She obtained her Film and Media Studies degree from the Jagiellonian University in Krakow, whilst specializing in Narrative Forms. Ever since 2010, Pawlikowska gained experience in advertising agencies by creating marketing solutions and innovative ideas for widely-tailored campaigns. She joined Studio Pigeon in 2014, where she was responsible for creating scripts, conceptual works, social media campaign strategies, and general public relations. She continues to thrive in her career even today supervising graphic designers, researches, and scriptwriters as a creative lead. 

Maria Pawlikowska

Krzysztof Wróblewski

Born in 1981, Wróblewski’s skills cover a variety of topics such as production, project management, and project coordination. He graduated from Jagiellonian University with a degree in Film and Media Studies having specialized in the History and Theory of Film. His Master’s thesis, however, covers the topic of the narrative in graphic novels. Since 2006, he has worked in the advertising and film industry, where his duties cover the coordination of creating websites, mobile games, TV commercials, and more. Moreover, he joined Studio Pigeon in 2020, where he coordinated the creation of series that target children and teenagers. When he isn’t at work, Wróblewski strives to broaden his knowledge regarding science fiction and fantasy genres, hunts for the most intriguing Far Eastern films and series, and enlightens his children with his interest in pop culture.

Krzysztof Wróblewski

For better web experience, please use the website in portrait mode