Open until 12:30 am
An exhibition of the five winning digitally immersive projects from the Ithra Creative Solutions program. The annual innovation program invites professionals in art, science, and technology to develop new solutions. In 2021, the program asked participants to explore the use of digital immersive technologies in creative content creation. The diverse set of projects on display showcases how technologies such as virtual reality (VR), augmented reality (AR), or even 4D sound can be used to create engaging cultural content.
Be inspired by the five winning projects and learn how you can be part of an immersive future.
‘The Anticipation of Rain’ – an immersive artwork by Naima Karim.
‘Story of Science’ – a virtual science museum experience by Abdullah Alarfaj.
‘Wamdah’ – A fictional story of Saudi Arabia of the past, present and future of Saudi Arabia in a virtual reality experience by Abdullah Ba Mashmos.
‘Rayah’ – A gamified museum tour using augmented reality by Nouf Alsughier.