Tourism is an exciting new sector that will expand rapidly over the coming years in Saudi Arabia. One of the most significant assets of the nation is its unique set of diverse landscapes and the “great outdoors.” This design challenge seeks ways to encourage tourists – both domestic and international – to connect with the Saudi landscape. Working with Riyadh-based design firm Product Care and only using the materials and processes accessible to them, participants will design, make and produce a physical product that will serve the Kingdom’s nascent outdoor/adventure lifestyle market. Turn yourself from designer to maker to produce market-ready products. Make it easy; make it fresh, make it fun!

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