Creativity Needs You Challenge

Tanween is all about creativity and innovative thinking – its mission is to develop the creative industry and promote innovative thinking in Saudi Arabia. This Tanween Challenge entails designing an ad with a single picture that will engage the public on the benefits of a creative career. Using global and local campaigns as inspiration, participants will focus on creating concise, compelling and intriguing messages. Working with experts in copywriting and visual communications, participants will compete to produce the best ad design possible – and the winners’ work will be published through Ithra’s social media channels.