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This campaign is driven by the idea of IMAGINE MORE. This is an concept delivered through visually distinctive communications that showcase how Ithra can help people stretch their imaginations: to energize their minds with a greater range of inspiration than they can get anywhere else. There is something to fuel everyone’s imagination at Ithra. Ithra exists to help everyone realize their potential.
A culture center like no other, Ithra is an inspiring platform of expression and a
connected hub of innovation. Driven by a purpose of energizing the knowledge
and creative economy of Saudi Arabia,