Visual communication Challenge

Visual Identity Campaign

Over the last few decades, Saudi Arabia has become a vibrant crossroad of cultures and communities. With over 13 million individuals from around the world calling it home, the Kingdom’s rich tapestry of nationalities shapes a unique and diverse social landscape. In this context, visual communication is not just a medium for expression; it becomes a tool for connection, honoring shared experiences and creating a more inclusive cultural fabric.

The Visual Communication challenge invites participants to design visual identity campaigns that consist of digital presence and physical activation, working with micro-communities to celebrate the diverse nationalities within the Kingdom, inviting cross-cultural dialogues, highlighting the shared values, behaviors and cultural traits between Saudi society and other communities, through awareness-driven campaigns and multi-platform strategies. In this six-day challenge, participants will explore how visual storytelling can foster a space for cross-cultural communication, using visual campaigns as a tool to move beyond passive display and create active invitations to belong.