About the Initiative
For generations the palm has shaped landscapes and livelihoods while carrying a rich cultural legacy. Today, it offers new ground for creativity. The Ithra Palm Initiative builds on this enduring legacy to explore how the palm’s materials and knowledge can inspire contemporary design and innovation.
Through design commissions, material research, residencies, exhibitions and international collaborations, the initiative brings traditional knowledge into modern practice through experimentation and discovery to create new objects and ideas rooted in the palm yet shaped for the world today.
The Ithra Palm Initiative is a bridge between what has been inherited and what can be imagined. It elevates craftsmanship and knowledge through palm-based design shaped by innovation, heritage and sustainability.