Signage and Wayfinding Design

Course Brief Description:

The signage and wayfinding design course delves into the theory and practice of creating effective signage and wayfinding systems. It explores methodology, development phases, types of signs, spatial positioning, and strategies for conveying information clearly and efficiently.

Additionally, the course covers the history of signage design and includes analysis of case studies from airports, world expos, stadiums, universities, and urban spaces. Participants will engage in a practical assignment to conceptualize and design the foundation of a signage project, combining strategic thinking with creative execution while applying the best practices of signage design today.

By the end of this creative course, participants will have designed a mini signage project focused on concept and visual design, based on the techniques and skills they developed throughout the course. These skills will include visual design, concept development, typography, pictograms, symbols, grids, and color theory.

If you are a student or a professional creative—such as a designer, graphic designer, art director, architect, interior designer, environmental designer, or exhibition designer—this course is tailored to help you professionally elevate your skills and techniques.

Learning Objectives:

• Understand the historical context and current best practices in signage and wayfinding design.
• Develop a comprehensive signage system, including methodology, sign types, spatial positioning, and information hierarchy.
• Create a visually effective signage concept by applying key elements such as typography, pictograms, grids, and color schemes in a mini design project.

Learning Outcomes:

• Create a mini signage project that demonstrates both conceptual thinking and visual design execution, suitable for inclusion in the participant’s portfolio.
• Broaden understanding of creative practice in the context of signage and wayfinding design.
• Develop and critically analyze comprehensive signage systems.
• Acquire the ability to collaborate effectively in design processes, including research, ideation, and presentation of signage concepts.

Recommended for:

Students or professional creatives such as designers, graphic designers, art directors, architects, interior designers, environmental designers, and exhibition designers.