Dare to Ask: Know Your Audience

What’s the best way to connect with colleagues, clients and customers? How can we understand them better and ensure that our proposals and solutions are relevant? This workshop explores the craft of asking effective questions while also providing practical and proven questioning techniques that are relevant in the studio, in meetings, at networking events and beyond. Participants will also learn how to focus on customer and client needs while actively listening and appreciating the power and importance of non-verbal communication. By fostering improved questioning and communication skills, participants will learn the benefits of deeper customer understanding and insight.

Learning outcomes:
• You will understand the importance of deep customer insights;
• You will be able to focus on the other, and be interested instead of interesting;
• You will learn the importance of non-verbal communication;
• You will be able to ask more in-depth and better questions in the research phase of a project;
• You will be able to listen better using verbal and non-verbal communication skills;
• You will learn to be more focused on discovering deeper customer insight.

Facilitator:

Tim Schuurman is Founder & Senior Partner at DesignThinkers Agency and a highly experienced practitioner of design thinking. He has extensive experience in facilitating design thinking within a global environment, guiding capacity building, and implementing innovation strategy frameworks through his work with global corporate and NGO clients.

Elmo Diederiks
Elmo Diederiks is a Senior Innovation Consultant and Facilitator at DesignThinkers Academy. He has extensive experience in design thinking-based marketing and innovation. He has defined brands, optimized portfolios and realized impactful innovation for global corporations, SMEs and start-ups. Diederiks builds valuable propositions, organizational bridges and strong, motivated teams.

For Further information: https://www.designthinkersacademy.com/