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About Ithra
The King Abdulaziz Center for World Culture (Ithra) is Saudi Arabia’s premier cultural and creative destination for talent development and cross-cultural experiences. It is a creative and interactive public space for workshops, performances, events and exhibitions. Ithra offers an enriching journey for everyone by championing diversity, celebrating creativity and encouraging collaboration with the objective of energizing the Kingdom’s knowledge economy.
About Creative Solutions
Ithra’s purpose-driven Creative Solutions program promises to enrich, educate and inspire creative individuals by developing digital immersive content that connects the participants with global experts and investors to promote and nurture new and innovative products. The year-long initiative is designed to boost Saudi’s creative economy by empowering digital content creation in immersive technologies. It focuses on building an ecosystem of innovators working on artificial intelligence, haptics and virtual, augmented and mixed reality, as well as immersive audio. Ithra’s Creative Solutions program:
About the 2021 program