Yesim Kunter is a recognized play expert and a creative strategist understanding behavior of people to create new experiences and define new opportunities. As a consultant, she develops “playful” experiences for Fortune 500 Companies, Universities, Communities by applying ‘Play Philosophy’ to products, environments, communities, culture creation as well as market research with future scope. Kunter held talks at prestigious conferences and facilitated numerous successful ‘PlaytoInnovate® Workshops’ by training organizations and individuals with diverse backgrounds, from kids to professionals, on leveraging Creative Thinking. Previous to her consultancy she had worked for Toys R Us, Lego and Hasbro as a play futurist.