Ruba Alkhaldi is an Innovation Strategist specialized in design and brand innovation. As a Multidisciplinary in design, she specializes in Interior Architecture and industrial design. Nevertheless, she is also an Academic Lecturer in the Industrial Design Department at Imam Abdulrahman Bin Faisal University. In regards to her academic career, Alkhaldi attained her Bachelor’s degree in Interior Architecture Engineering from Dammam University in Saudi Arabia and her Master’s degree in Design Strategy and Innovation from Brunel University London in the United Kingdom.