Noura Al-Faisal realized the extent of her passion for jewelry design and precious stones and felt that intuition that allows a person to read the energy of gemstones, and understand the harmony of shapes and colors. Noura Al-Faisal began working as an apprentice to Parisian craftsmen, who are considered among the best in the world, while studying interior design.

Noura's real start as a designer was by designing bespoke pieces for her family and friends. then, her client expanded until she opened her first boutique on the Rue Faubourg Saint-Honoré in Paris and invented the "Noon" brand in 2014, which is the spoiled name for Noura Al-Faisal, as well as the written pronunciation of the letter "N" in Arabic.