Joanna Peña-Bickley

Joanna Peña-Bickley

Amazon Head of R&D of Alexa Devices, Designed by Us Founder, artist, inventor and activist.

Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, is a 21st century renaissance woman, a design technologist, known as the mother of Cognitive Experience Design. 

Joanna’s award-winning expertise has helped the world’s most recognized companies and brands, such as Land Rover, Nokia, Sephora, American Express, John Deere, Boeing, MTV, Pepsi and Jay Z imagine and make innovative breakthroughs, through radical collaboration, empathetic conviction and remarkable digital craft. 

Her game-changing accomplishments have included creating one of the first streaming video players, designing the first banking app for the Apple Watch, reinventing the connected car as a cognitive mobility platform for General Motor’s OnStar, and inventing new Alexa Devices for Amazon.

Joanna was named one of 2020’s Most Powerful Women Internationally by Fortune, a Power Woman of New York, 2019 President of the D&AD Digital Jury and one of Silicon Alley’s Top 100 Rising Stars.


Amazon Design 

Designed by US 





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