Jean-François Larouche is Director of the Interactive team at Moment Factory, bringing a focus on user experience to all of his projects. He guides developers and designers in creating reactive multimedia elements that visitors can engage with in real time through movement, touch, sight, and sound. In a dual role as both Director of the Interactive team and a Creative Director, Jean-François Larouche oversees the creation of reactive technologies that personalize and enrich multimedia experiences. He adapts high-tech approaches to user experience for