Bill Burnett is an Adjunct Professor and the Executive Director of the Life Design Lab at Stanford University. He received his BSc and MSc in Product Design at Stanford, and has worked with start-ups and Fortune 100 companies, including seven years at Apple designing award-winning laptops, and many years in the toy industry designing Star Wars action toys. Burnett holds several mechanical and design patents and design awards, and – in addition to his duties at Stanford – advises several of his students’ startup companies.