Content Creation for Conversational Podcasts

This specialized training course focuses on the fundamentals of talk podcasting, explaining why it is a rapidly growing platform with seven million listeners in Saudi Arabia and 180% annual growth and how it achieves an 80% audience retention rate. The course covers podcast types, how to build a general theme, identify target audiences using the Customer Persona model and highlights the research skills needed to create valuable content and select successful guests. It also details content creation skills, such as transforming gathered information into broadcast ready materials: including questions, media and descriptions, while mastering guest introductions, attractive titles and professional scriptwriting. Additionally, the program builds the interviewer's personality by exploring different styles, including the investigator, curious, provocateur, listener and mirror, as well as providing the essential skills to manage dialogues, handle difficult situations and ensure podcast success based on content viral theories.

Course Objectives:

• Understanding the nature of the podcast market in Saudi Arabia and the world, and its importance as a content platform
• Differentiating between types of podcasts and choosing the appropriate type for the objective
• Building a clear and distinct identity for the podcast through a general theme, while precisely identifying the target audience using the buyer persona model and employing content virality theories in episode design
• Acquiring research and preparation skills for an episode with valuable content in stages to ensure the depth of knowledge in the episode's subject and the dialogue timing, while mastering the conversion of research information into effective questions and dialogue themes
• Applying criteria for selecting the appropriate guest for each episode while acquiring the skill to introduce the guest in a smooth and engaging manner
• Applying criteria for selecting attractive titles suitable for the audience, while building an integrated dialogue script that allows for professional episode management
• Identifying the types of interviewer personalities and distinguishing the most suitable personality for each topic
• Acquiring the basic skills of successful dialogue management while professionally handling different and embarrassing situations during recording
• Understanding and applying the success criteria for the episode and the podcast

Course Outcomes:

• To enable the participant to design a comprehensive general theme for a conversational podcast
• To obtain a clear and integrated research plan for preparing interesting and rich podcast episodes, understanding content virality mechanisms, employing them in episode design and choosing an attractive and appropriate title
• To acquire the ability to evaluate guests and select the most suitable ones according to specific and clear criteria
• To build a complete and cohesive dialogue script for a distinctive and successful podcast episode, including formulating themes and questions in a professional and expert manner
• To master the skill of introducing the guest in a smooth and indirect style
• To identify the participant's conversational personality and developing it consciously by possessing practical tools to deal with various types of guests and situations
• To gain the ability to evaluate the success of their episodes according to objective criteria

Recommended for:
Content creators, broadcasters, interviewers, media professionals, digital marketers, content writers and podcast producers