Rami Afifi: A Masterclass

Master Class subtitle: Digital Collage / Concept Sketch
Graphic designer and artist Rami Afifi shares his technique for collaborating with a client, using philosophy adapted from the art of hip-hop sampling. Participants will learn how to get their message across by using Google Image search, Instagram and their own camera phone to collage images into a compelling composition. This collage will then be used as the basis for the final piece. Combining tracing, sketching, typography, graphic design and color selection, participants will remix the sampled imagery to create an original art piece full of conceptual storytelling. This process combines technology and creativity to create an efficient workflow and a means of pitching a concept while showcasing conceptual content.

Speaker Title: Graphic artist

Rami Afifi is a Palestinian-Egyptian graphic designer and artist who has lived in Jordan, Saudi Arabia and the UAE, making him a veteran of the Middle East. As a proud Arab, Afifi has spent the last decade contributing to the local street culture and art scene to take it global. Afifi has consistently worked independently as a graphic artist as well as in-house for the likes of Apple and Leo Burnett.