Ithra Reading Program is one of the flagship programs of Ithra. The program aims to celebrate the love of reading among youth in Saudi Arabia and promote knowledge-seeking through various activities such as competitions and public enrichment events. It seeks to attract the involvement of the broader community as contestants, intellectual and general audience. It is designed to ignite a passion for reading and highlights the importance of numerous literacy skills – reading, writing, speaking, and sharing knowledge – to students, translators, and public audiences.

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