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Nourah Yousef Al-Yousef.
Owner of “Aina Ana” touring company.
Al-Yousef established the company “Aina Ana” (meaning “where am I”) in 2019 after the success her account got on social media since its start in 2017. Through the social media account, Al-Yousef shared her passion for traveling and exploration, which reflected her unique traveling style.
She has presented her expertise in tourism in many forums and conferences, including Misk international conference where she chaired the dialogue about tourism in Saudi Arabia. She also made her mark on the media as well, being a Saudi female traveler and an entrepreneur in this field.
She has an interest in charity and was appointed as a media ambassador for the Saudi Ministry of Health, the Alnahda Society and the Zahra breast cancer association.
Professionally, Al-Yousef worked for more than 14 years in the financial field. She was a director in the treasury management department at UBS in Riyadh starting in 2016. She was also a deputy director for treasury management at JP Morgan in Geneva for 6 years.