Puma's Smart Bag -From Cradle to Cradle

Big companies have a great responsibility in protecting the environment. One decision can mitigate the depletion of water, power and natural resources. This workshop tackles some of the most important decisions made by designers in their process, and discusses the concept of "from cradle to cradle" which redefines the recycling processes, not just to mitigate damages, but to maximize benefit as well.