Data Visualization

Giorgia Lupi is an information designer who takes a humanistic approach to data. In her practice, she challenges the impersonality of data, designing engaging visual narratives that reconnect numbers to what they stand for – stories, people and ideas. Data is often considered to be very impersonal, boring and clinical, but Lupi’s work proves the opposite. She makes sense of data with a curious mind and an arsenal that ranges from digital technology to exhausting and repetitive manual labor. Learn with her to unlock the full potential of data and embrace its true nature, making data part of our lives – and ultimately more human in the process.

Lupi holds a master’s degree in architecture and a doctorate in design. In 2011, she co-founded Accurat, an acclaimed data-driven research, design and innovation firm with offices in Milan and New York. Here, she built rich, visually driven experiences around data for clients including Google, Starbucks, the UN, the Museum of Modern Art and LVMH Group. She joined multidisciplinary design studio Pentagram as a partner in 2019. Lupi has been honored with numerous awards, including multiple gold medals at the Kantar Information Is Beautiful Awards in 2013, 2014 and 2015, a Bronze Lion at the Cannes Festival of Creativity in 2013, and the “Lezioni di Design” Prize at Milan’s Design Week in 2016. She was named one of Fast Company’s 100 Most Creative People in Business in 2018, and recently joined MIT Media Lab as a Director’s Fellow. She is a member of the World Economic Forum’s Global Future Council on New Metrics. Lupi’s TED Talk on her humanistic approach to data has over one million views.