About us

Accelerating potential, inspiring minds.

The world is evolving, transforming and changing, and Saudi Arabia is changing at an even more rapid pace. At the King Abdulaziz Center for World Culture (Ithra), we see human potential as the greatest source of change. This is why we are focused on accelerating that potential through encouraging creativity, inspiring minds, and empowering talent.
Ithra is an all-purpose cultural destination. We have created an environment for transformative experiences to unlock the power of potential through mastery in arts, science, literature and innovation.
Our facilities include Idea Lab, Library, Ithra Theater, Cinema, Museum, Children’s Museum, Energy Exhibit, Archives, The Great Hall and The Knowledge Tower, all which are housed to provide visitors an immersive and transformative experience.
The Center itself is an iconic landmark which reflects its purpose as a beacon for knowledge to illuminate, inspire and catalyze the potential of the Kingdom’s vast talent pool.

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Knowledge

We are more than a knowledge hub. We operate at the intersection of knowledge, culture and curiosity to meld experiences, which catalyze innovation.

Cross-Cultural Engagement

In a changing, globalized world, we build cultural bridges by merging traditional culture with global perspectives to create new experiences.