AlKhobar Al Shamalia Identity Challenge

Graphic Design

Al Khobar Al Shamalia is historically one of the most important districts in Al Khobar City. Loved by generations who were born, raised, shopped, and walked its streets. It has become an important part of the local identity of Al Khobar. It has recently been a focus of regeneration investment. In this challenge, the participants will be introduced to the area, and explore its crisscrossing streets. They will see the character of the old and the extent of the new development. By hearing from industry professionals, and listening to the residents and visitors, the participants will gain insight into the district’s character. The challenge is to create a new visual identity for the district, its signage, entrance ways, key landmarks, and wayfinding elements. They need to balance the old with the new, and celebrated this much-loved place. 

In partnership with:

• Wajha is an independent social initiative that uses design and branding knowledge to help communities and Arab cities by offering their small shops a FREE-of-charge design service. The goal is to show appreciation to the shop owners and to enhance the visual and cultural identity of the municipality.

For further information: Wajha page

• Retal

Retal represents the quintessence of craftsmanship by embracing the virtues of urbanism. The last ten years have seen us reimagine properties using a holistic approach underpinning a unified visionary design principle and creating meaningful destinations with urban real estate solutions.

For further information: Retal page

•  Eastern Region Municipality

The Eastern Province Municipality was established in Dammam in 1407H, previously known as (Dammam Region Municipality) and consists of Dammam and Al Qatif Metropolitan. After its establishment in 1412H, it included six other governorates (Al Jubail, Ras Tanura, Buqayq, Al Khafji, Nairyah and Qaryat Al Ulya), under its supervision after the Ministerial Decision No: 46342 in 1426H, to form the Eastern Municipality.

For further information: Eastern Region Municipality page