Ithra launched the first edition of the largest Arabic content enrichment initiative in 2020 to develop local cultural content offerings, in addition to providing various opportunities in the cultural and creative sectors of the Kingdom to bring Arabic content on par with international standards. 14 projects were selected out of 500 applications, producing more than 80 Arabic visual, readable, and audio content products.

14

Projects

6

New startups

26

Books

20

Documentaries

Content Initiative First Round Winners

 

Tree

Tree

A resource to preserve the history and heritage of the Kingdom. Documentation of the memory of citizens of all…

Flow

Flow

Discrete and interconnected inspiring documentaries that explore motion as a different lifestyle in the age of…

Tala & Jala

Tala & Jala

Comic stories and short cartoon films, the heroes of which are animal characters from the Arabian Peninsula,…

Eban

Eban

An interactive documentary where specialists discuss their opinions and perspectives on various topics.

Jury Members

Previous Rounds 

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