Launched in 2018 under the theme “Disruption,” Tanween was the first major event at Ithra. The festival encouraged visitors to rethink their understanding of creativity and to explore their relationship to disruption. Participants were invited to examine disruption in their own lives, and to explore how disruption can be utilized to create positive change in their own lives and the lives of others.
Prominent speakers at Tanween’s inaugural event included MIT’s Prof. Carlo Ratti, Philippe Blanchard of Futurous, and headlining was the renowned Myth-Buster Adam Savage. Visitors learnt how virtual reality is revolutionizing the medical world, prepared for the future in the “Saudi after Oil” session and took home 3D memories painted with Google’s state-of-the-art “Tilt Brush.” Other exciting activities included day-time fireworks, the Sense + Sensibility exhibition, the international Slava Snow Show, foodie-focused experiences and a fashion exhibition.