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Creative Solutions is a yearly thematic innovation program that invites professionals in art, science, and technology in an open call to develop viable solutions using XR technologies such as augmented reality (AR), virtual reality (VR), mixed reality (MR), immersive audio and haptics. Participants of the Creative Solutions program will follow the ideation process developed by the Idea Lab (Design thinking, Co-creation, Open innovation) and are guided by experts and mentors in creativity and innovation throughout the journey from an idea to a final prototype.
Every year, the Creative Solutions program will run open calls to attract creatives in Saudi Arabia. Up to 15 of those innovators will be selected to the cohort and at least five (5+) ideas will be supported to be developed into a working prototype. The Creative Solutions mission is to ignite, develop and strengthen an innovation ecosystem that supports the growth of the creative economy in Saudi Arabia.
Selected participants will have access to:
Creative Solutions program is designed to support any 18+ year’s old Saudi Arabian citizen or Iqama holders. Creators and innovators in Saudi who have ideas, concepts and/or projects that can leverage immersive technologies to develop new and authentic content, experiences and viable solutions for the creative economy.
The program will be delivered in English as the main language, so fluency in English is mandatory to join the program. Previous expertise in immersive content development and creations is necessary.
An exhibition of the five winning digitally immersive projects from the Ithra Creative Solutions program. The annual innovation program invites professionals in art, science, and technology to develop new solutions. In 2021 the program asked participants to explore the use of digital immersive technologies in creative content creation. The diverse set of projects on display showcases how technologies such as virtual reality (VR), augmented reality (AR), or even 4D sound can be used to create engaging cultural content. Be inspired by the five winning projects and learn how you can be part of an immersive future. ‘The Anticipation of Rain’ – an immersive artwork by Naima Karim. ‘Story of Science’ – a virtual science museum experience by Abdullah Alarfaj. ‘Wamdah’ – A fictional story of Saudi Arabia of the past, present and future of Saudi Arabia in a virtual reality experience by Abdullah Ba Mashmos. ‘Rayah’ – A gamified museum tour using augmented reality by Nouf Alsughier. ‘Alqatt XR’ – Connecting people with the Saudi tradition of Al-Qatt art using digital technologies by Areej Alwabil.
Exhibition Operation Details:
Date: February 7th – April 23rd, 2022
Creative solutions 2022 Open call period: February 7th, 2022 - April 30th, 2022
Selected cohorts announcement: May 14th, 2022
Onboarding event: June 2nd, 2022
Masterclasses: June 3rd – August 6th, 2022
Development phase: August 22nd – December 15th, 2022
Creative Solutions Demo-day event: December 16th, 2022
Complete the full application form
What information we ask for in the application form:
The criteria will be presented as statements. Each of the criteria has equal weight.
The judges will respond by indicating how strongly they accept these statements.
Strength of the idea: The idea is ambitious, well-developed, demonstrates strong vision and application.
Originality of the idea: The idea is out of the box and likely to push boundaries for immersive content.
Functionality: The idea will be well represented through the end prototype.
Suitability/relevance: The idea described uses suitable immersive technology and promises a good benchmark. The idea is also likely to be suitable for further funding opportunities.
Feasibility of prototype delivery: The delivery of the proposal is clear and achievable within the time frame and budget.
Potential to reach a chosen target audience: The proposal shows a good understanding of a clearly identified target audience and their distinctive characteristics.
The participants will be able to choose if they will attend the masterclasses in person or virtually. The Creative Solutions program is designed to be delivered in a hybrid way. For those who still want to come to the masterclass, if happening physically at the center, then the program will cover the costs.
For those selected under the program, their ideas receive funding as well as, expert mentors, product manager, to assist with completion of the prototype. For the remaining ideas that are not selected, they will receive the option to join two different development phases:
One with Tech related development.
The Second one is related to Entrepreneurship.