Lujain Abulfaraj is a Saudi entrepreneur, creative, and mother. She is the co-founder of Twothirds Design Studio and founder of Akwan. With more than 10 years of experience in the branding field, Abulfaraj has worked with clients from different sectors across the Gulf, where she successfully developed their brand identities. Abulfaraj finds inspiration in cultural aesthetics coupled with Arabic typography and transforming them into experimental designs and has a particular interest in designing for kids and the Arabic language.