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Khayra Bundakji is a personal branding coach, life coach and marketing consultant. She has always been an active leading player in regional new media, having co-founded Mstdfr Media – a premier podcasting company in Saudi – where she produced multiple podcasts. Khayra has also led UTURN Entertainment’s adoption of insights-driven content. In coaching, she has moderated Lean In Jeddah for 3 years, Arab Excellence sessions, and YPO Next Generation forums, all of which are support groups for empowerment and agency.