Hernan Hoentsch

Hernan Hoentsch, French - Bolivian product designer trained in Barcelona. Passionate about design, photography and art. The ability of objects to communicate is why he chose to be a designer, and he believe that this communication is a powerful tool for self-expres­sion. One fundamental part of the creative process in design, engineer­ing, and art, is prototyping – going from an idea, to a drawing, to a physical object. That’s why in his career as a designer he spent endless hours in the shop building prototype, not only because he enjoy it but to better understand the materials, and in turn, better understand the industry. His vision of design is based on the elimination of all superfluous elements within his work, through attempting to streamline the process of creating, leaving an honest expression of materials, giving a sense of order and structure.