Course Brief Description:
Throughout this three-day masterclass, artists, designers, marketers, and those who are invested in the advertising industry are welcom to dive into the world of poster design. Beginning with an introduction to the history of poster design, exploring different poster styles ranging from classic illustrated poster designs to Swiss international poster designers, and looking at the most influential contemporary poster designers that shaped graphic design practice. Nevertheless, within this course, participants will obtain a perspective on the power of political and social posters. However, the focus of the course will be maintained on the cultural sector of poster design.
While the design principles of poster design will be carefully studied, they will be further explored with a practical assignment. Throughout this assignment, participants will be encouraged to expressively and artistically integrate typography into the composition. Furthermore, this course will also focus on the bilinguality of graphic design, thus the typographic integration of the Latin and Arabic scripts will be explored in the context of poster design. Moreover, the practical challenges of bilingual communication will also be addressed. These challenges include layout design, selecting compatible fonts, and maintaining a balanced and well designed graphic composition while communicating in two languages.
Graphic Designers (students and/or Professionals), Designers, poster design enthusiasts, and creative profiles. visual artists. Participant’s experience: Intermediate / Advanced knowledge in design.
Creative Dutch-Lebanese designer, Tarek Atrissi, is the founder of Tarek Atrissi Design (www.atrissi.com), a design studio based in Barcelona and with offices in The Netherlands. He has a diversified knowledge of a variety of cultures, with his ability of fluently speaking Arabic, French, English, Dutch & Spanish. Atrissi’s studio’s typographic and cross-cultural design approach is a production of projects that left a significant influence on the contemporary graphic design landscape in the Middle East. He is a member of the advisory committee of The Creative Industries Fund NL, the biggest cultural funds in Holland supporting international design projects with funding from The Netherlands' ministries of culture and education. Atrissi is an interesting designer with an extraordinary vision.