What are the opportunities for designers in the emerging Saudi Creative and Cultural industries? How can we turn creative potential into real businesses and jobs? Does creative talent need to be entrepreneurs, or do we need to see more investment in creative talent, services, and products? With a panel experienced in finding the balance between creativity and business we will discover how we can be both.

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Dates & Location

Thursday 28th October, 2021

Great Hall


English, Arabic

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Ahmad Konash

Ahmad Konash is a qualified architect who chose to pursue his passion for design in other fields. He holds a master’s degree in applied arts from…

Dr. Ahmed Kassab

Dr. Ahmed Kassab is a qualified and highly motivated industrial designer with a PhD in the field. He has 15 years’ experience in designing products,…

Abdulla Binhindi

Abdulla Binhindi is a practicing architect, innovative designer and partner at Shepherd Studio. A specialist in 3D software systems and digital…

Jou Pabalate

Jou Pabalate is a creative content strategist with an eye for stories and how to tell them. She currently leads the content and communications arm of…

Lujain Abulfaraj

Lujain Abulfaraj is a Saudi entrepreneur, creative, and mother. She is the co-founder of Twothirds Design Studio and founder of Akwan. With more than…