Dr. Ahmed Kassab: A Masterclass


How do you achieve creativity in industrial design? Dr Ahmed Kassab guides you through the use of prevocational techniques to enable you to expand your ideas. Develop a thorough understanding of creativity and distinguish the difference between creativity and innovation. You will gain insight in how your brain is working, and how to apply provocation techniques to grow your creativity and the potential of your designs.

As an industrial designer, you will be able to think out of the box and explore more creative ideas within your work and projects.

Target audience:
Industrial and product designers

Dates & Location

Saturday 30th October, 2021

1 day; 3 hrs / day

Knowledge Tower Floor 9 - Classroom 2



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Dr. Ahmed Kassab

Dr. Ahmed Kassab is a qualified and highly motivated industrial designer with a PhD in the field. He has 15 years’ experience in designing products,…