What do you not see in ads ?

Brief

A two-hour virtual discussion on the history of the advertising industry, the secrets of marketing writing, and indirect messages carried by advertisements, with reviews on some Arab and foreign ads.

Click here for the Zoom link.

Dates & Location

Wednesday 9th September, 2020

1 day; 1 hrs 30 mins / day

Library

18+

Arabic

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Speakers

Dr. Saleh Alshebil

Dr. Saleh AlshebilAssistant Professor of Marketing at King Fahd University of Petroleum and Minerals, interested in consumer behavior, international…

Dr. Saad Alhugail

Dr. Saad Alhugail Assistant Professor of Marketing at Alfaisal University. He focuses his research on marketing strategy, chief marketing officer,…

Abdulaziz Alhwuaini

Abdulaziz AlhuwainiJWT advertising writer and creative content maker.