Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy Marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What’s next? With tools like big data, server farms and information accessibility, it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.